A bright future for mobile advertising in Japan

Japanese mobile advertising is expected to grow from the current $ 328 million to $ 1 billion by 2011. This growth is possible due to the cohesive nature of the mobile industry in Japan. The advertisers are not burdened with the problems associated with the vectors and segmented services divided, as in the United States.

Instead, advertisers benefit from the rules of uniform platform that allow their ads to reach all mobile users. Japanese mobile users are among the highest in the world to consumers. 54% of Japanese mobile users consume ads and 44% actively click on the links and mobile advertising. With the introduction of new models of phones and more sophisticated, we can expect to see carriers and advertisers benefit from increased speed connection, rich media and Flash presentation and 3G handsets to push ads to convert highly interactive and better quality.

Yahoo Inc. has launched a service that combines mapping with location-based search technology. Each time a user enters a keyword in the search Yahoo mobile, advertisers registered with the data from Yahoo pop-up on a map that the user can easily click for more information.

Offline retailers are also tapping into the power of your phone to help you reach more consumers. Japanese television commercials regularly equipped with a mobile phone short URL on the screen to allow the viewer to any order or request additional information about a product. Special mobile barcodes that can be scanned and read by almost all phones in Japan can be found printed on everything from cards to posters and magazine ads Subway names. Users simply scan the bar code and are immediately connected to the advertisers site mobile without the need to manually enter a URL.

Advertising networks that target mobile users continue to enter the market in Japan. One of the fastest growing mobile networks is owned by Smart-C Adways. Smart-C specializes in affiliate programs for the mobile platform, not unlike what is Commission junction for the Web in the United States. Currently, Japan has over 80 suppliers of affiliate network to service both the web and mobile space. These providers allow any retailer to easily create and manage a campaign based mobile advertising and only pay for actual transactions and not just traffic. Providers of mobile affiliate offer the most sophisticated tracking and reporting capabilities that rivals that found on many web based platforms.

Japan is definitely the market to look for mobile advertising and marketing trends .......