Sales Marketing Letter: Building a mousetrap

Cheese - anyone? How about a little 'peanut butter?

These may not sound good to you, but to our four legged unwanted intruders at home, they appear quite succulent and delicious, at least when placed on the 'ha-ya stick' of a mousetrap. Now I do not know your mice, but mine are pretty well behaved. They know how to get the cheese or peanut butter, licking every bit of it, and escape the trap before it launches. (I suspect that my kids are teaching them how to do it, but I have no proof.)

So - in order to capture the creatures small beady eyes, I had to develop a better plan. The problem certainly do not have to do with a lack of mice. I live in a rural area where the rats seem to multiply like rabbits (and so do the rabbits).

It 's all in marketing.

When there is a piece of cheese or peanut butter in the middle of a board with a wire actuated by a spring set to remove the tail, and various other parts of the body. It is my firm belief mice are upon us. They know you have the trap set and their tail is at risk. Now, do not want a docked tail ... So, they are not buying.

What happens if you put the same bit of cheese or peanut butter into a different trap? Something far less - well, trapping?

Marketing is all about your prospect to take the bait.

Sales letters look, smell, and feel like a trap. Your customers hate them. So how do you distinguish business intro letters to attract attention without triggering the 'Trap - Warning' proverbial? I personally, have twenty or thirty sales letters a day, enough to raise a Sequoia in California once a year. Are exaggerated and mutilating attempts to sell me something I'd never buy first, then ... Why?

What can you do differently?

Ambiguous, on securities held that exaggerate the look and feel of the product as a trap.

A simple straight forward presentation of the product might work better. Honest folderall the text without making the product seems to look and smell like a machine to remove the tail could help sell your products. What happens if you introduced the product in a way that shows your enthusiasm for the cheese and peanut butter and leaves open the choice on your player?

Perhaps a change in your call to action. Tell the reader the truth, show them the value, offer them a discount and a guarantee in case you do not like the product then put the button "Buy Now" button on the page so they can make a conscious choice to buy your precious cargo .

Now you're talking! Let us sit down to dinner, discuss between two adults logical, and decide how we want a short tail.

Then we'll talk about sales. Come, I got out of the crackers .........