How to Sell Franchises at fairs

Trade shows are well known as suitable venues for selling franchises. Trade shows are not looking to attract franchise buyers, are focusing instead on attracting target audience. That target market could be your company's franchising industry. The National Restaurant Association Show, for example, would be an ideal event for the presentation of a franchise restaurant. However, there are significant differences between franchise exhibitions and trade fairs. The following tips are geared specifically to exhibitions fairs.

o First, make sure that the fair that you have in mind is a good fit for your concept of franchising. All trade shows do a great job of monitoring the type of information that will help you assess whether the public is really the target market.

or trade shows often draw a national or even international crowd. Instead of the weekend, are often held during the week. And rather than linger after the show, participants are eager to return home at the end. All meetings, seminars or receptions should be provided for existing shows as possible.

Sector or performances are often quite large. Some have thousands of exhibitors. To get noticed, start advertising in appropriate trade publications several months in advance. "Come and see us at booth # ___" will help ensure your prospects look for you, rather than getting lost in the sea of ​​activity.

or shows tend to be a better match for franchising concepts that require a larger initial investment. The general rule is expo franchise work best when the investment requirement is less than $ 250,000.

o You can sell a franchise at a franchise expo. Not so at a fair. Trade shows are about lead generation, not sales. Your goal should be to meet and qualifying new prospects and build a relationship. There is a lot of traffic in a fair, which represents an opportunity to attract many new perspectives.

Ø Wear a larger team in a trade than you would with a franchise expo. Due to the large participation, you will need more manpower. The cost will go up, of course, but the cost-per-lead and cost-per-up must come down .......