Tuesday, September 4, 2012
Human Resources - Create a Winning Sales Compensation Plan
And '4 quarter and is budget season. As a sales leader, we all know what is coming. You know, share more, less compensation, and probably the least. So how do you avoid the pitfalls that leaders fall year after year? You know, Miss importance on compensation of sales that creates havoc on your organization and can have a negative impact overall sales effectiveness.
Here are the top 3 things to avoid creating a great compensation plan and sales in 2009 on the right foot!
1. Keep them guessing. Do you know that studies show on average 60% of sales professionals do not understand your compensation plan? Well, it's true. The reason for this is that management makes the compensation so complicated that the average person selling simply has no time to really understand the plan.
Complicated because the plans? There are too many components and too many gates. A decent plan should have no more than 3 members. If you have more than that, you are bound to confuse the team and create unnecessary anxiety. Use the KISS theory - Keep It Simple Sister!
2. Can not run. Some of the best ideas of compensation on paper are not great in practice. Too many ports, accelerators and conditions can make the crash more sophisticated system.
It ruins the best compensation plan is administered correctly or if not more important timely manner. So even if you plan to bring in Calvary manual, you should make sure you really can implement the plan before rolling out the plan. Testing components with last year's data and run a full cycle end to end. If you can not get through the calculations, chargeback and taxes in a reasonable time, then do not.
This does not mean you throw away all the financial controls. Create a road map for the plan to work in perfect time. Remember Rome was not built in a day!
3. Lack of Buy-In. It's the classic rivalry. As University of Texas vs. Texas AandM or the University of Florida vs. FSU, there are long standing events that transcend decade or industry. Finance vs. sale is one of those rivalries. Finance leaders almost always think that sales people are compensated too rich and sales leaders almost always think that they are not compensated enough.
So what's the solution? No, it is to get rid of all those Finance. The answer is to create an approval process so that everyone has buy-in early. The main partners should include Finance, Sales, Marketing, Human Resources and Legal.
Create a committee to examine the pros and cons of the old place to the new plan. He speaks of how the plan would be administered. What are the risks for the company than employees? And how this change will impact the overall organization. Asking each key partners to sign-off on the plan is another great way to request a formal agreement before moving forward.
Once everyone arrives and agrees, is your plan as a management team. One that will support each functional leader, champion and defend when required.
Compensation plans are a key component in recruiting and retaining top talent. If you make an effort to build straight forward plans that everyone buys in advance, you save time and energy by adjusting the plans by the year .......
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