Just Viral Marketing

Studying the past, you learn something new.

Japanese Proverb

The technological reality with the advent of fast computer networks and the impact that has had Internt globalization has given rise to the function of markets is manifested in different ways, among them is that concerning viral marketing, especially its applicability in emails. Using the latest Internet innovations

Katedranet.com, gives us on the subject, it is considered that viral marketing works by way of a recommendation and this is possible thanks to adhere to a client customer base more. The process has some similarity with viral epidemics, and that anyone "infected? by the advertisement, is a possible transmitter of the same. If the viral message is sent to a user and then relays it to more than one person, the chain continues, producing the phenomenon of expansion of the epidemic. In this way, the brand or the post becomes the property of the consumer. Not enough to have a message, you need to know to transmit

Elaborating more on this, we consider important to take into account inputs from the Wikipedia Encyclopedia, which we rely to clarify the relevance of this marketing and in this regard, we are reminded that the term viral marketing was originally coined by the capitalist Steve Jurvetson risk in 1997 to describe the practice of several free email services (like Hotmail) to add your own advertising to the outgoing mail of their users, although the first to write about this kind of viral marketing was the critic Douglas Rushkoff in 1994 in his book "Media Virus". The hypothesis is that if that advertising reaches a user's "sensitive" (ie, interested in the product offered by Hotmail, the free e-mail), that user "infected" (ie, will be discharged with a self-employed) and can then go on to infect other susceptible users. As long as each infected user sends mail on average over a user-sensitive (ie, that the basic reproductive rate is greater than one), the standard results in epidemiology imply that the number of infected users will grow according to a logistic curve.

Wikipedia adds that if each user sends mail to more than one user sensible campaign then in theory last forever, or at least until all sensitive users have received the message. Even if the message is not sent as often, it will be sent many more times than it was initially. For example, consider a campaign that starts sending a message to 100 users. Not all of them forwarded the original message, but some of them may do so. This "some" can be verified through market research, let's say that happens to be a 80%, and that each of these the only forwarded to a friend

Specifically indicates the Wikipedia Encyclopedia, viral marketing or viral advertising are terms used to refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in "brand awareness" (Brand Awareness) through self-replicating viral processes similar the expansion of a computer virus. Is usually based on word of mouth through electronic means, using the effect of "social network" created by modern Internet and mobile services to reach large numbers of people quickly. The term is also used to describe viral marketing campaigns based undercover Internet marketing, including the use of blogs, seemingly amateur sites, and other forms of astroturfing designed to create buzz for a new product or service. Often, the goal of viral marketing campaigns is to generate media coverage in stories "unusual" for a much higher value than advertising budget for the advertising company.

Point is emphasized that the term viral marketing refers to the idea that people will pass and share fun and interesting content. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. The viral ads often take the form of funny video clips or interactive Flash games, images, and even text. The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost (compared to direct mail campaigns), good "targeting", and a high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested potential customers at a low cost.

The most difficult task for any company is to acquire and retain a large customer base. Using the Internet and the effects of advertising by e-mail, business communication efforts-to-customer (business-to-consumer or B2C) get much more impact than many other tools. Viral marketing is a technique that avoids the inconvenience of spam: it encourages the users of a specific product or service to tell their friends. That is a recommendation "word of mouth" positive. One of the most successful perspectives found the time to get that customer base is called Integrated Marketing Communications (Integrated Marketing Communications) gustavoguerrero.blogspot.com, in turn gives us that the viral marketing appeal lies essentially that, since it is based on the recommendations of message recipients themselves, their distribution crusts are virtually nulos.Pero the dream may be coming to an end, at least for those who are not having good experiences, because they are reproducing what others do, without ensuring that such practice is exitosa.Según the report "Viral Marketing: Bringing the Message to the Masses.? of analyst firm Jupiter Research, only 15% of viral campaigns encouraged people to relay the message, which has led to a decrease of 55% of the plans to use this tool to be employed with the powerful influencers But these figures, viral marketing does not have to be removed from use, the key is co-author of the report by JupiterResearch, Emily Riley on the use of best practices for a successful campaign this herramienta.Riley offers BtoBonline-through. com - five of the practices to be successful with viral marketing: 1.

Give people something to be forwarded. Your readers will not retransmit your newsletter, let alone their advertising messages ... unless there is something in these forwarding messages that encourage, this can be a game, a video, board, contest, or anything that represents real value to the reader

2. Make it easy. Add a button to forward it friendly to a friend and to help people to do so immediately.

3. Use the correct list. According to results of the report only 7% of adults have relayed a message to another adult. Only 3% between 18 and 24 years already, while 10% of adults between 45 and 54 have forwarded a viral marketing message.

4. Think allies. The reason these campaigns are failing to be used is by the always controversial issue of return on investment. Specialists familiar with the subject can achieve better results and although it seems that it will spend more in the end the return on that investment income can be justified. Another option is to ally with another company to distribute their spending

5. Relate your message to a blog or microsite. Do not rely solely on the email list you have on hand. But be careful not to waste time not to use deceptive practices to participate in blogs pretending to be a user, it is much better to be a mime. Be sensitive to negative feedback and respond to it with transparency

Of these five important recommendations, which is definitely the first factor. Failure to offer something valuable to the reader, no effort will be worth.

Definitely as Azucena says Feregrino, viral marketing can exponentially grow its customer base, resulting in each client satisfied a number of recommendations, depending on the circle of friends or "contacts" have our receiver-transmitter. A clear example of "word-of-mouth" is the Amazon.com site where your partner is rewarded through sales of a bond. Not only that, just visit the site to see who are true strategists in the "word-of-mouth", there is a strong motivation to purchase gifts for family and friends, also to top it off, each book is carries a coupon sent to Amazon to promote their products.

Finally keep in mind cnnexpansion.com indicating that the viral marketing requires 4 conditions to function properly:

1. Make the product interesting, because nobody talks about boring products. If your product is conventionally give an added value that no one has contemplated.

2. Exceed expectations. A satisfied customer can talk about the product, but a customer surprised just speak spontaneously.

3. Earn respect. A product quality and consistency of service that people will eventually talk about it. Never lose the standard of service, the return is imminent.

4. Make it easy. A simple product with a simple but powerful benefit is more likely to generate conversation.