Quality in Small and Medium Enterprises

Quality within an organization is an important factor that generates satisfaction to its customers, employees and shareholders, and provides practical tools for integrated management.

Today it is necessary to meet the quality standards to gain entry to compete in an increasingly demanding market, for this is to look for continuous improvement, customer satisfaction and the standardization and control of processes.

It should also be that the different departments of the company make defining quality objectives that are always looking for customer satisfaction and continuous improvement

For example in the marketing area should be sought primarily customer interaction, examples of its objectives are:

· Know the acceptance of undertakings with respect to the service, know what the potential client waiting for him in terms of benefits or advantages.

· Guided by the potential market at a price range and then place it within the target that is most beneficial to the company.

· Define the target where it will be directed the service.

· Make the client's need to compete in their field, exposing all the service benefits (novel, cost, cost-effective, successful, etc.) and to an emphasis on the change of mentality that is taking place in the world on alternative management and the importance they have.

Potential customers are companies that are growing and see the need to implement systems to better manage their performance or to fulfill the market requirements that are required.

In the area of ​​finance the main customer is internal ie employee, shareholder, partner, etc..

It is very important to seek this harmony between the different departments of the company and thus make finding the best way to have a comprehensive quality.

A great way is to implement a system based on ISO 9001 and is looking for standardization and quality, all processes within the organization.

If you do not have the knowledge necessary to implement the standard, there is an endless number of ISO 9001 consulting firms would be willing to help.

What are we waiting for to continuous improvement and greater acceptance of our customers?