Direct Mail Sales Letters - 10 Keys to creating marketing pieces that get results

If you want to succeed with your business, you already know you need publicity. While there are many methods available in the market today, the most suitable for any small business with a limited budget is no doubt, well-written direct mail sales letter.

While a well written sales letter definitely has the greatest potential to generate a flood of new businesses, but also has the potential to be a huge failure, if not done properly. You see, today's consumers are absolutely bombarded with marketing materials and advertising. So much so that if the piece does not stand out from the crowd, you could easily get lost in the avalanche of junk mail.

So, to help combat this potential disaster with the next piece of direct mail, here are 10 key elements that will help to provide a super-successful piece of marketing:

1. Use a title to capture attention

With so much publicity already competing for the attention of potential customers is critical to the success that attract their attention right off the bat. In fact, you should think of the title, as the ad for your sales letter. You must give your reader a strong motivation to read what you have to say or you might as well save the postage and printing costs.

2. State the Problem Your Prospect is seen

Right off the bat let your reader know that you understand the pain and frustration you feel. No matter how big or small the problem may be in reality, the pain and frustration you feel is very real and is an opportunity for you to be the hero.

3. Shake the problem

After the painful problem brought to their attention, to paint a picture of what this problem is costing your potential customer in terms of health, wealth, time, status, or frustration. Helping them really feel the pain of the problem I urge them to continue reading as I am now looking for a way to eliminate their pain and frustration.

4. To paint a picture of a better future

After painting a clear picture of what this problem is their cost, it is time to redraw the image and give them a picture of what might seem. Just as you have painted a clear picture of this problem is costing, you want to paint an equally vibrant with what life might be like if this problem no longer existed.

5. Lay Out Your Solution

Now they have a clear picture of what life might look like without the frustrating problem that affects their lives, tell them how your solution can make that happen. Not enough to list all the various functions associated with your product or service, but choking on the many benefits you receive as a result of your solution.

Of course, you should describe the process and how you accomplish this without sorrow that painted pictures, but be sure to explain every step of the process in terms of how it will benefit them.

6. Overcoming objections

Unfortunately, no matter how well you paint pictures without pain and describe the process for making it happen, your potential customer has questions or objections. Do not worry, its human nature to be skeptical.

However, it requires that appeal to you, as many of these objections, as you can. This can be accomplished by inserting a FAQ, testimonials, before and after pictures, or list of your titles. There are many ways to overcome these questions and you should employ as many as it takes to help set your prospect at ease.

7. Submit a bid valued

Remember, the purpose of your sales letter direct mail is to obtain at the end of sales. As such, it is critical to the success of your mailing to present your prospects with an offer that gets them to move to the next step of the marketing process.

However, do not think that just because you listed all the different products or services that are going to jump all over. You must present a very clear offer so there is no confusion about what the purpose of shipment.

8. Create a strong call to action

Again, not only because it assumes that sent a sales letter that lists the phone number or website somewhere the letter that your prospect knows what to do next. Tell them exactly what steps you must take to respond to your offer and tell them exactly how to perform each step.

For example, "pick up the phone and immediately call (704) 444-5555, 24 hours a day, 7 days a week to schedule your FREE, no obligation estimate." Do not assume anything and to leave nothing to chance.

9. Creating a sense of urgency

Unfortunately we live in a society of late. Unless you give your prospects a reason to respond to your offer immediately, chances are pretty good that your sales letter will end up stuck on a refrigerator for not being looked at again or in any pile of cards is not nothing but collect dust. Avoid this fate by giving your offer an undesired end, limiting the number of packages available, or using any number of 'urgent creation of' devices.

10. Do not forget the postscript

Believe it or not, the postscript is the second most read part of any letter, following only the title. As such, it is important to include one that reiterates the main benefits of your offer and receive your prospect. If necessary, repaint the picture of what life would be without the problem and remind them of your offer for the creation of this new scene.

Include these 10 elements and look at your next sales letter pull like a super-charged magnet.

Remember, a powerful letter mail, direct sales can be a powerful tool in your arsenal of marketing, if done properly. These include 10 items in your next letter and prepare for the flood of new activities that will surely be directed your way ....