Advertising strategies: the calculation of tariffs Banner

There are many types of advertising strategies used by different people. Evidence that the strategy will be best for you, you should remember that a strategy can have different results with different people. There is no specific strategy that works well for everyone, producing the best results. This is why you have to decide for themselves the sense of advertising to choose. Before you choose, you must get used to all the techniques of advertising available. One of them is the banner advertising on the Internet.

The banner of your company may be placed in different sites on the Internet. The most important thing you need to know banners is to calculate the rate of banner ads. It determines the price you pay, as well as the results of advertising. The first rate of banner ads that you must learn how to calculate the cost per click. Even though most of the banners are not sold on a cost-per-click, you should know so that we estimate whether advertising on a certain site is worth paying. If your banner has been clicked on 5 times this month from visitors of this site, click-through ratio amounted to 0.5%. If you paid $ 20 for one month advertising on the site, then the cost per click is $ 4.00 (paid $ 4 for a single click on the banner). If another website provides a shutter speed like that, but it offers a low-cost CMP, then it is best for your budget.

Another banner advertising rate is the cost per unique visitor. The average amount of pages that the visitor sees in a given site varies. If, for example, a particular site has an average of 6 page views per visitor and his average number of impressions per month is 600 000, so the average user sessions per month would be 100 000. If your aim, as an advertiser is the number of clicks, then the cost per visitor must not be larger than the CPM. Having this site as an example, the impressions that you get a month will amount to 100 000.

But if brand recognition is your biggest goal you are trying to make your brand popular among many people, your banner should be seen over and over again. If so, a low cost per visitor would not be as important as a low cost per impression. Many advertising agencies to do with calculating different banner advertising rates, so that money can match the purpose you are trying to achieve.

Another banner advertising rate calculation is the "conversion rate". It 'important for sites that sell goods, and many online stores use it. This banner advertising rate shows how many people have seen the flag actually bought something.

So, as you probably know, the main problem in calculating different rates of banner ads is to get an idea of ​​the exact number of clicks. The easiest way to do this is to use a script that will track the number of clicks received from different links. Here are two resources, ad tracking, which will ensure that you get exactly the total number of clicks.

If you decide trying to banner advertising, you should have these things in mind. You should learn how to calculate advertising rates banner, so that money is not wasted unnecessarily....